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Privacy Notice

This notice explains how Machine Africa handles personal information submitted through our website, including enquiry forms and service requests. It also outlines what we do with records from valuations, auction planning and related support work.

Privacy Notice

What information we collect from website enquiries

When you send an enquiry through our contact page, we collect the details you choose to submit so we can respond properly. This may include your name, company name, contact details, location, the machinery you want valued or auctioned, and any notes or photos you upload.

We may also receive technical information from your browser such as your IP address, device type and general site activity. This helps us keep the site working, review enquiries and manage abuse or spam. We do not ask for more information than we need to handle the request.

  • Contact details you provide in the form
  • Business and site location details
  • Machine descriptions, photographs and supporting documents
  • Basic technical data from your visit to the site

Why we use personal information

We use personal information to respond to your enquiry, assess whether an on-site valuation or auction service is suitable, and arrange the next steps if you instruct us to proceed. In many cases this includes contacting you about viewing days, asset inspections, lotting, catalogue preparation, site access and collection coordination.

We also use records to keep our work accurate and organised. For example, a valuer may need to review photographs and machine details before a site visit, while an auction manager may need contact information to confirm viewing arrangements or seller instructions. Valuations are opinions of value based on available information, not guarantees of sale price.

  • Replying to website enquiries
  • Assessing machinery and service requirements
  • Coordinating inspections, viewing days and collections
  • Keeping records of instructions and completed work

How information moves through our team

Your information may be seen by the team members who need it to do their work. For example, an enquiry about a plant appraisal may be reviewed by the Senior Valuer, while site logistics details may be shared with the Operations Coordinator or Site Logistics Supervisor. This is done so we can respond efficiently and keep the process orderly.

We keep access limited to staff and trusted service providers who need the information for business purposes. That may include systems used for website handling, document storage, catalogue preparation or secure communications. We expect all people handling your information to treat it carefully and only use it for the agreed purpose.

  • Relevant staff members may review your enquiry
  • Information may be used for internal job handling and record keeping
  • Access is limited to what is needed for the task
  • We take practical steps to reduce unnecessary sharing

Valuations, auctions and record keeping

When we carry out on-site valuations or auction planning, we may keep notes, photographs, inventory details and inspection records linked to the job. These records help us prepare catalogues, confirm asset descriptions and support the auction process from start to finish. They are kept as part of our ordinary business records.

If you ask us to help with seller representation, reserve guidance, clearance sales or closure support, we may keep the information needed to carry out those instructions. Where a site includes multiple machines, we may separate items into lots and record those details for administration and reference. We do not use your information for unrelated purposes.

  • Inspection notes and machine descriptions
  • Photo records for catalogue and listing preparation
  • Lotting, asset and site records
  • Instruction history for the specific job

Sharing information with third parties

We may share personal information only where it is needed to complete the service you requested, meet a legal obligation, or protect our legitimate business interests. This can include sharing limited details with collection teams, storage providers, document processors or other service providers involved in the work. We do not sell personal information.

Where information is shared, we aim to keep it relevant and limited. For example, a collection team may only need a site address, access instructions and contact details for the person managing the handover. They do not need your full enquiry history or unrelated business records. We expect third parties to handle information in a responsible way.

Your choices, access and correction

You may choose not to provide information through the website, but that can affect our ability to respond or prepare a valuation or auction plan. If you need to correct details you submitted, you can send a follow-up enquiry through the contact page and ask for the record to be updated. We will take reasonable steps to keep information accurate and current.

If you want to know what information we hold about your enquiry, you may request access in line with applicable South African information law. Depending on the request, we may need to confirm your identity before releasing records. This helps protect you and prevents the wrong person from receiving your details.

  • You can ask us to correct inaccurate information
  • You can request access to records we hold about your enquiry
  • We may need to confirm your identity before sharing records
  • Some records may need to be kept for business or legal reasons

How long we keep information and how to contact us

We keep personal information only for as long as it is needed for the enquiry, the service work, record keeping, or any legal requirement that applies. Some records may be kept longer where they are needed for audit, dispute handling or ordinary business administration. After that, information is deleted or securely archived where appropriate.

If you have a privacy question about an enquiry made from Johannesburg, Kempton Park, Pretoria, Durban, Cape Town, Gqeberha, Germiston or Midrand, please use the enquiry form on our contact page and ask for the matter to be handled by the correct team member. We will review the request and respond through the same channel where practical.

Questions we get asked

What happens after I submit the contact form?

We review the details you send, decide which team member should handle it, and reply about the next step. That may be a call for more information, an inspection appointment, or guidance on auction planning.

Do you use my information to guarantee a sale price?

No. A valuation is an opinion of value based on the information available at the time. It is not a guarantee of a sale price or auction outcome.

Can I ask you to update my details?

Yes. If you notice an error in the information you submitted, send a new request through the contact page and ask for the record to be corrected. We will check the details and update them where appropriate.

Planning something? Send the team a message.

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